Lead generation Ottawa
Lead generation in Ottawa: the website, the rankings and the ads, run as one system
A ranking is not a lead. A click is not a lead. A lead is a phone call from someone in your service area who needs what you do, and it takes the whole stack working together to produce one reliably. Keyboard and Coffee bundles the stack and prices it in the open.
Bundles
Launch $399 /month
Essentials $699 /month
Growth $1,199 /month
Accelerator $1,750 /month
Dominance $2,999 /month
Set-up fees and terms in the table below.
The system
Why single-channel marketing leaks leads in Ottawa
Here is the pattern we see in audits across the National Capital Region. A business pays for
rankings and gets them, but the site takes six seconds to load on a phone and the searcher taps
back. A business buys ads and the clicks land on a homepage that lists nine services and no phone
number. A business earns fifty five-star reviews and the Google Business Profile has the wrong
category, so nobody in Barrhaven ever sees them. Each vendor did their job. The lead still
leaked.
Lead generation, as Keyboard and Coffee practises it, is plumbing. The website has to convert,
the search work has to send the right people to it, the profile has to take the calls that never
reach the site, the ads have to cover the seasons organic cannot, and the follow-up has to catch
the enquiry that arrives at ten at night. We build every piece in-house, which is the only way to
make them agree with each other.
Built around how Ottawa buyers behave
This market rewards patience and proof. Government and B2B buyers in the core and in Kanata
North research suppliers for weeks and read reviews carefully. Homeowners in Orleans and Nepean
search from a phone, often in the evening, and call the first business that looks real and answers.
Businesses in Gatineau and along the river in
Clarence-Rockland serve customers who may search in
French. A lead system that ignores any of that produces enquiries from the wrong people, or none.
The pieces, and what each one does
- Web Design: the page that turns a visit into a call.
- Ottawa SEO: the rankings that send the right visits, compounding month over month.
- Google Business Profile Management: the map pack, where most local calls start.
- Google Ads (PPC): calls this month, for the keywords and seasons organic cannot reach yet.
- Reputation Management: the reviews that make a stranger comfortable calling.
- CRM set-up: included in every plan, so no enquiry sits unanswered overnight.
Pricing
Website + SEO bundles
Each bundle pairs a website build with the matching monthly SEO plan. Launch is on a
12-month term because it spreads the website cost over the year. Everything else is month to month.
Launch
$399 /month + $599 set-up
solo operators and start-ups; 12-month term
- Essentials website
- Google Business Profile optimization and set-up
- 2 to 3 Google posts per year
- 120 citations total
- 6 blog posts over the year
- Hosting, security and CRM set-up
Essentials
$699 /month + $499 set-up
a foundation to build on; month to month
- Essentials website
- Essentials SEO plan (up to 15 keywords)
- Bonus 3 service and location pages
- Google posts, citations and a blog post monthly
Growth
$1,199 /month + $499 set-up
steady leads beyond word of mouth; month to month
- Growth website
- Growth SEO plan (up to 25 keywords)
- 4 extra service and location pages
- Google Ads Scale add-on available for $299 per month
Accelerator
$1,750 /month + $499 set-up
competitive markets; month to month
- Lead Generation website
- Accelerator SEO plan (up to 50 keywords)
- Review replies handled for you
- Google Ads Scale add-on available for $350 per month
Dominance: $2,999 /month + $999 set-up
For businesses that want to lead their category: a 50+ page Lead Generation website, the
Dominance SEO plan (100+ keywords across up to 2 locations, 4 Google posts with review replies,
50 citations, 4 blog posts and 10 backlinks per month, up to 3 new pages per month, monthly
strategy meetings), the Google Ads Scale package and social media posting. Month to month.
| WEBSITE + SEO BUNDLE | MONTHLY | SET-UP | TERM |
|---|---|---|---|
| Launch | $399 /month | $599 | 12-month term |
| Essentials | $699 /month | $499 | Month to month |
| Growth | $1,199 /month | $499 | Month to month |
| Accelerator | $1,750 /month | $499 | Month to month |
| Dominance | $2,999 /month | $999 | Month to month |
Website builds on their own can be
split over three payments. Monthly SEO plan details are on the pricing section.
Process
How a lead system gets built
A site that converts
Fast, on your brand, with a page for every service and every suburb you serve, click-to-call everywhere and a form that reaches a person.
Rankings that compound
Monthly SEO: technical fixes, content for the searches your customers type, citations, links and a Google Business Profile that matches the site.
Ads for the gaps
Google Ads for the seasons and keywords organic cannot cover yet, tracked to the call, scaled back as rankings take over.
Follow-up that closes
CRM set-up so an enquiry at 10 p.m. is not lost by morning, review requests after the job, and a report that says what each lead cost.
Why Keyboard and Coffee
Leads you own, from assets you own
We do not sell shared leads, and we do not build your marketing on rented land. The website is
yours, the Google Business Profile is yours, the ad account is yours, the Search Console history is
yours. If we part ways, the system keeps producing. That is the opposite of how most lead-generation
offers in Ottawa work, and it is deliberate: we would rather earn the invoice every month than lock
you in.
Prices are published. Reports name the number of calls and where they came from. And the reply
speed you get as a prospect is the reply speed you get as a client, which is the whole point of
the no-ghosting promise on our homepage.
Questions
Lead generation questions Ottawa businesses ask
What is the difference between lead generation and SEO?
SEO is one channel that produces leads; lead generation is the whole system. A ranking that lands on a slow page with no phone number is not a lead. The website, the search rankings, the Google Business Profile, the ads and the follow-up all have to work together, which is why we price them as bundles instead of as separate line items.
Do you sell leads, or generate them for my business?
We generate them for you, on assets you own: your website, your profile, your ad account. We do not run a lead-selling marketplace where the same enquiry goes to four contractors. Every lead the system produces goes to you alone.
Which bundle should I start with?
Launch or Essentials for a solo operator or a start-up that needs a real website and a foundation. Growth for a crew that wants steady leads beyond word of mouth. Accelerator for a competitive niche where the goal is to climb past established names. Dominance for a business that wants to own its category across two locations. The free audit tells you which one fits the numbers in your market.
Why is the Launch bundle on a 12-month term when everything else is month to month?
Because Launch spreads the cost of a new website across the year instead of charging for it up front. The contract is what makes the low monthly fee possible, and it is the only term commitment in our lineup. Every other bundle and every SEO plan is month to month.
How do I know the leads are coming from your work?
Call tracking, form tracking and your own Search Console and Analytics, which stay in your name. The monthly report lists calls and enquiries by source, in plain English, so you can see what the search work, the profile and the ads each produced.
Free audit
Find out where your leads are leaking
The free audit walks the whole path from search to phone call, site speed, rankings, profile and tracking, and shows you the exact step where enquiries are being lost.