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About
A small Ottawa SEO shop that would rather show its work than sell it
Keyboard and Coffee is exactly what it sounds like: people at desks on Metcalfe
Street doing the unglamorous work that gets Ottawa businesses found, then writing you a report
you can actually read.
The desk
100 Metcalfe St, Ottawa, ON K1P 5M1
Open around the clock. Meetings by appointment downtown, or at your place of business
anywhere in the service area.
Why we exist
The agency experience we kept hearing about
Ask a dozen Ottawa business owners about the last marketing company they hired and you hear
the same story with different names. A confident sales call. A contract with a twelve-month
minimum. A dashboard full of numbers that went up while the phone stayed quiet. Then the
replies got slower, the account manager changed twice, and by the time the contract ran out
nobody could say what had actually been done.
We built Keyboard and Coffee as the opposite of that story, on purpose and
in writing. Our SEO plans are month to month. Our prices are on the website, every tier, so
you can compare us to anyone before you ever speak to us. The person who audits your site is
the person who works on it. And you keep full ownership of your Search Console, Analytics and
Google Business Profile from day one, so if you ever leave, everything we built leaves with
you.
What “showing our work” means in practice
Every month you get a report written in plain English: what we did, what moved, what is
next. Not a screenshot of a rank tracker. If a keyword slipped, the report says so and says
why. If a page we wrote is not earning its keep, we say that too and fix it. We think the only
honest way to sell search engine optimization, which takes months and compounds slowly, is to
let the client judge it every single month and stay because it is working.
That is also why our monthly SEO plans only apply to websites we build and maintain. A site
built on a drag-and-drop funnel platform ships half a megabyte of code to say two hundred
words, and there is a ceiling on how far it can be optimized. We will not bill you monthly to
push against a ceiling. If your site was built elsewhere, the website plus
SEO bundles cover the rebuild and the rankings together, and the starter bundle spreads the
website cost over a year so a new business is not paying for it up front.
How we work a market
Ottawa is not one market. Ranking “in Ottawa” is a dozen jobs: Westboro and Wellington
West behave differently from Barrhaven and Stittsville, a contractor in Clarence-Rockland is
invisible in results dominated by downtown, and a business across the river in Gatineau has
French-language obligations under Bill 96 that an Ontario playbook ignores. So we build real
pages for the suburbs you serve, manage the Google Business Profile that takes the call before
your website gets a visit, and write content that names the actual places your customers live.
We work the same way for Ottawa · Kanata · Nepean · Orleans · Gloucester · Gatineau · Clarence-Rockland · Brockville.
We also take AI search seriously without turning it into a mystery add-on. When ChatGPT or
Google’s AI Overview answers a question about your industry in Ottawa, the sources it cites are
the businesses with clean structured data, consistent listings and pages a machine can quote.
That work is built into every plan.
Six things we refuse to do
- Lock you into long retainers. The one exception, the Launch bundle’s 12-month
term, exists to spread a new website’s cost and is disclosed on the pricing. - Ghost you after launch. Prospect reply speed is client reply speed.
- Hide behind jargon. A report that needs a glossary is hiding something.
- Publish AI content walls. Machines help us research. They do not write your
reputation. - Fake reviews or schema. Shortcuts that trick Google eventually cost you the domain.
- Guarantee #1 rankings. Anyone guaranteeing a ranking is guaranteeing a keyword
nobody searches.
What we do, in one list
- Ottawa SEO: the core service, with four published monthly plans.
- Web design: fast, clean sites built to
be optimized, from $1,750. - Google Ads: managed campaigns in three
spend bands, with the seasonal rules spelled out. - Google Business Profile management: the map
pack, from a one-time optimization to full monthly management and reinstatements. - Lead generation: website, SEO and Ads
bundled into one accountable system. - Social media management and
reputation management: the supporting
signals, done honestly.
Questions
About us, asked and answered
Where is Keyboard and Coffee located?
At 100 Metcalfe St, Ottawa, ON K1P 5M1, in downtown Ottawa near Parliament Hill. We serve the whole National Capital Region and the corridor east and south of it: Kanata, Nepean, Orleans, Gloucester, Gatineau, Clarence-Rockland and Brockville.
Why the name?
Because that is what the work is. Search engine optimization is not a dashboard or a secret tool. It is somebody at a keyboard, with a coffee, writing pages, fixing code, cleaning up listings and reading reports until the phone rings. We named the company after the desk rather than after a promise.
Do you only do SEO?
SEO is the core, and the reason most people find us. We also design and build websites, run Google Ads, manage Google Business Profiles, handle reputation and social media, and put those together into lead generation bundles. Every one of those is priced on this site.
Who actually does the work?
The people you talk to. There is no sales team that hands you to a fulfillment team, and no offshore content farm writing your pages. The person who audits your site is the person who works on it, and you can reach them.
Free audit
Start with the audit. Judge us on the document.
One free SEO audit: your rankings, your technical problems, your Google Business Profile vs. the competitors taking your calls, and the three things we would fix first. Yours to keep, no strings.