Google Ads Ottawa
Google Ads management in Ottawa, priced by the spend you actually run
Pay per click brings the phone calls while search engine optimization compounds. Keyboard and Coffee runs Google Ads for Ottawa businesses in three published packages matched to ad spend, month to month, with the seasonal rule written down.
Published packages
Launch $499 /month, spend to $2,000
Scale $999 /month, spend $2,001 to $5,000
Dominate $1,499 /month, spend $5,001 to $10,000
Set-up fee equals the first month’s fee. Month to month.
Why ads in this market
Ottawa searches with its wallet open, briefly
Ottawa demand is spiky. A furnace fails on the first cold night in November, a basement floods in
the April melt, a federal department opens procurement in Q4, a Kanata tech firm needs a supplier
before the fiscal year closes on March 31. Organic rankings take months to earn and are worth every
one of them, but they cannot be switched on for a season. Google Ads can. A well built search
campaign puts you in front of the person typing “emergency plumber Nepean” or “IT support Kanata”
in the exact hour they are typing it.
The catch is that most small-business ad accounts in Ottawa leak. Broad-match keywords pull in
job seekers and DIY researchers, ads point at a homepage that mentions six services, nobody set up
call tracking, and the monthly “report” is a screenshot of impressions. Keyboard and Coffee runs
ads the way we run Ottawa SEO: intent first, tracked from the start, reported in
dollars per call.
What is included
- Campaign build in your account. You own the Google Ads account and its history. We
manage it; we do not hold it hostage. - Keyword targeting and ad copy. Exact and phrase match built around buying intent, with
a negative keyword list that grows every month. - Conversion tracking. Calls, forms and bookings tracked so the report says what a lead
cost, not what a click cost. - Landing pages. Built by our Web Design team so the
page matches the ad and loads fast on a phone. - Testing and scaling. A/B tests on copy and bids at Scale and above, competitor analysis
and bi-weekly reviews at Dominate.
Pricing
Three packages, matched to what you spend
The management fee is ours. The ad spend goes to Google from your own account, with
no mark-up. Every package is month to month.
Launch
$499 /month + $499 set-up
ad spend up to $2,000 per month
- Campaign build and set-up
- Keyword targeting and ad copy
- Monthly performance tracking
- Best for small businesses starting with ads and testing the waters
Scale
$999 /month + $999 set-up
ad spend $2,001 to $5,000 per month
- Campaign build and set-up
- Advanced keyword targeting and ad copy
- A/B testing and optimization
- Monthly reporting plus a strategy call
- Best for growing teams ready to generate consistent leads
Dominate
$1,499 /month + $1,499 set-up
ad spend $5,001 to $10,000 per month
- Full campaign management
- Aggressive A/B testing and scaling
- Competitor analysis
- Bi-weekly performance and strategy review
- Best for established businesses in competitive markets maximizing return
Seasonal campaigns
Short-term campaigns under four months are billed at twice the monthly fee of the chosen
package. They demand a faster build, closer monitoring and quicker optimization to get results
inside the window. Set-up fees are unchanged.
Already on an SEO plan? Google Ads management can be added to the Accelerator plan for $250 per
month, and the Dominance plan includes it for up to $5,000 in monthly ad spend. Website + SEO
bundles add the Scale package for $299 per month on Growth and $350 per month on Accelerator.
See the full pricing.
Process
How we run an Ottawa campaign
Intent mapping
We sort the searches in your category by what the person wants: an emergency, a quote, a comparison, a job posting. Only the ones that end in a phone call get budget.
Build and track
Campaigns, ad groups, negatives and extensions built in your own account, with call tracking and form tracking wired in before a dollar is spent.
Landing pages that match
Every ad lands on a page that answers the exact search, not the homepage. We build those pages ourselves, which is why our ads and our web design live under one roof.
Test, report, repeat
Ad copy and bids tested against each other, wasted spend cut monthly, and a report that shows cost per call in plain English.
Why Keyboard and Coffee
Ads and rankings from the same desk
Because the same team handles your search engine optimization, your Google Ads and your
Google Business Profile Management, the three stop competing. We
use the paid search data to find the keywords worth ranking organically, and we pull ad budget off
the terms your organic pages start winning. That overlap is invisible when three vendors each hold
one piece.
Everything is month to month. Prices are on this page. The person who builds the campaign is
the person who answers when you ask why Tuesday was expensive. And we will tell you when ads are
the wrong tool: a category with no search volume, a budget too small to learn from, or a market
like Brockville where a strong organic presence alone can own
the results.
Questions
Google Ads questions from Ottawa businesses
How much should an Ottawa business spend on Google Ads?
Enough to buy real data. Our packages are matched to ad spend bands: up to $2,000 a month on Launch, $2,001 to $5,000 on Scale, and $5,001 to $10,000 on Dominate. Below about $1,000 a month in a competitive Ottawa category, the campaign rarely gathers enough clicks to learn anything, and we will tell you that rather than take the management fee.
Is the ad spend included in your fee?
No. The management fee is ours; the ad spend goes straight to Google from your own account, which you own. Nothing is marked up and nothing is hidden inside a combined invoice.
Why do seasonal campaigns cost double?
A campaign that runs under four months, a snow removal push in November or a pool opening blitz in May, demands a faster build, closer monitoring and quicker optimization than a year-round account. It is more work compressed into less time, so short-term campaigns are billed at twice the monthly fee of the chosen package. The set-up fee is unchanged.
Do I need Google Ads if I am already doing SEO?
Not always. SEO compounds slowly; ads buy the phone calls while it does. Most clients run both for the first six to twelve months, then pull ad spend back as organic rankings take over the expensive keywords. Because we run both, we can show you the overlap instead of guessing.
Can you run campaigns in French for Gatineau?
Yes. French and English campaigns are built separately with their own keywords, ad copy and landing pages, because a translated English ad does not perform like a French one written for Gatineau searchers.
Free audit
Find out what a lead should cost you in Ottawa
The free audit includes a look at your category’s search demand and what competitors are bidding on, so you know whether ads make sense before you spend a dollar.