Social media Ottawa
Social media management in Ottawa that supports the search work instead of distracting from it
Social media does not rank your website. It does make the people who see your name in a search result trust it. Keyboard and Coffee manages social for Ottawa businesses as part of a lead system, with local content from your real work and no invented crews.
Where it fits
Included in the Dominance bundle at $2,999 /month.
On its own, quoted in writing before any work starts.
An honest position
What social media does for a local business, and what it does not
We are a search company, so we will say the unfashionable thing first: a Facebook post does not
move your Google rankings, and most Ottawa businesses spend too much effort on platforms that send
them nothing. What social does well is different and worth doing properly. It keeps your name in
front of the neighbours, past customers and referral partners who will search for you by name next
time they need you. It gives the person who found you on Google somewhere to check that you are
real, busy and recent. And it produces the reviews, the photos and the branded searches that the
Ottawa SEO work feeds on.
So we run it as a supporting channel: fewer platforms, real content, replies handled, and the
result measured in enquiries rather than likes.
Google posts vs. social posts
| GOOGLE BUSINESS PROFILE POSTS | SOCIAL MEDIA POSTS | |
|---|---|---|
| Where it shows | Google Search and Maps, on your listing | Feeds of people who already follow you |
| Who sees it | Someone searching for your service right now | Neighbours, past customers, referrers |
| What it does | Wins the click and the call | Builds recognition and repeat business |
| Included in | Every monthly SEO plan | Dominance bundle, or quoted on its own |
Google posts are the ones that reach a stranger mid-search, which is why
every SEO plan includes them through our Google Business Profile Management.
Social posts reach people who already know you. Both are worth doing; only one is worth doing
before the other.
Local content, from real work
Ottawa audiences can smell a stock photo. The content that performs here is specific: the crew at
a job in Stittsville, the before-and-after from a Glebe kitchen, the truck parked at the Orleans
Farmers’ Market, a French-language post for customers in Gatineau, a note about being open through
Winterlude weekend. We build a monthly content bank from photos you send from the field, write the
posts in your voice, and never generate images of a crew that does not exist. That rule matters for
trust, and it matters for the AI search tools that now check whether a business’s online presence is
consistent and real.
Pricing
Included at the top, quoted on its own
Dominance bundle
$2,999 /month + $999 set-up
Social media posting comes with the 50+ page Lead Generation website, the
Dominance SEO plan and the Google Ads Scale package. Month to month. Built for businesses that want to
lead their category across up to two locations.
Social media management on its own
Quoted in writing
The right cadence and platform mix vary too much between a solo trade
and a multi-location business for one honest price. Tell us what you do and where, and you get a
written quote before any work starts. No retainer surprises.
Every plan and bundle is listed on the
pricing section.
Process
How we run it
Pick the platforms
Two done well beats six done badly. We choose based on where your customers are, not where the trends are.
Build a real content bank
Job photos, before-and-afters, the truck, the team, the local events you sponsor. Real material from your business, gathered once a month.
Write, schedule, reply
Posts written in your voice and approved by you, scheduled for when your audience is online, comments and messages answered.
Report what mattered
Reach and engagement in one line, and the number we actually care about: enquiries and branded searches that followed.
Why Keyboard and Coffee
One voice across search, profile and social
When the same team writes your website, your Google posts and your social posts, the business
sounds like one business. The offers match, the phone number matches, the photos are the same real
photos, and the review requests go out at the same moment after the job. That consistency is the
quiet reason the search work performs better, and it is impossible when three vendors each hold a
piece.
You approve everything before it posts, you keep the admin role on every account, and the service
is month to month like the rest of what we do. If a platform is not producing anything for you, we
will say so and stop posting there, because we would rather keep the client than keep the line
item. Businesses in Kanata selling to the tech park get a LinkedIn
plan; a contractor in Nepean usually needs Facebook, Instagram and
a good Reputation Management routine, and nothing else.
Questions
Social media questions from Ottawa businesses
Does social media help my Google rankings?
Not directly, and anyone who tells you a Facebook post moves your rankings is selling something. What it does is indirect and real: people who see you regularly search for you by name, click your result with confidence and leave reviews, and all of that feeds the search work.
How much does social media management cost?
It is included in the Dominance bundle at $2,999 per month alongside the website, the Dominance SEO plan and Google Ads. On its own, we quote it in writing before any work starts, because the right cadence for a two-person shop in Brockville is nothing like the right cadence for a multi-location business in Ottawa, and we will not put a fake price on the page to win a click.
Which platforms should an Ottawa business be on?
Fewer than you think. For most local service businesses the answer is Google Business Profile first, then Facebook and Instagram for the community and photo side. LinkedIn matters if you sell to government or to Kanata’s tech companies. We will tell you which two to do well rather than which six to do badly.
Do you write the posts or do I?
We write and schedule them from your real work: jobs, photos, staff, offers, local events. You send photos from the field, we handle the rest. Nothing goes out that you have not approved, and we never use generated images of fake crews.
Can you post in French for Gatineau?
Yes. Businesses serving Gatineau or the francophone east end get French posts written as French, not translated English, and replies to comments in the language the customer used.
Free audit
Ask which platforms are worth your time
The free audit includes a frank look at where your customers actually are online, and which channels you can stop feeding.